Socio-psychological aspects of tourism development: the influence of the environment on the psychoemotional state of the tourist

Abstract

The practice of organizing tourist activities shows that at the present stage, the need to focus attention on the psychological component of tourism is becoming more and more important. The article describes the theoretical and methodological principles of the influence of the environment on the tourist’s psycho-emotional state, his cognitive and reflective activity. The applied component of the psychology of tourism should become a unique section of social psychology, dedicated to the study of relationships both at the stage of preparation and during the trip. At the same time, not only the organization of the trip in general, but also the consumption of individual services by the tourist should be subject to psychological study. The object of applied psychology of tourism should be various aspects of tourist activity, carried out taking into account the psychological characteristics of a potential tourist.
Such aspects and phenomena as social environment, personal environment, psychology of business communication, social psychology, psychological tourism are studied. At the same time, the issue of the impact of the environment on the tourist in the socio-psychological aspect is insufficiently studied, the psycho-emotional interaction of the tourist with the surrounding world is not considered comprehensively in the scientific literature. Ensuring the psychological compatibility of the tourist and the psycho-emotional impact of the environment is the most important condition for the development of the tourism industry. Psychoanalysis of the client is considered as the basis for the formation of a marketing strategy in the field of providing tourist services, which is based on the harmonization of the type and nature of the service, and the psychophysiological and worldview characteristics of the individual. Reality shows that in order to improve the effectiveness of the travel agency, it is necessary to know about the motivational basis of the potential client’s choice of this or that tourist product, about his expectations from the trip.